Peacock's Getting Pricier. Again.
All three subscription tiers get pricier starting August 18 — Peacock's fourth hike in four years, arriving right after its first-ever profitable quarter.
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Your streaming bill is about to creep up.
Peacock told subscribers this week it's raising prices across the board. New and returning customers see it right away. If you're already subscribed, you get a bit of breathing room — the new rates won't hit your account until your billing date on or after September 17.
The numbers: Select goes from $7.99 to $8.99. Small bump. Premium — the one most people actually use, with ads — jumps two bucks, to $12.99. That's about an 18% increase, the biggest jump of the three by percentage. Premium Plus, the ad-free tier, climbs $3 to $19.99 a month. And if you pay yearly for Select, that's going from $79.99 to $89.99.
Peacock's official line? The usual stuff about "creating the best experience" and staying "competitive in the marketplace." Nobody under Deadline's coverage seemed particularly moved by that explanation. A lot of the comments zeroed in on the platform's content library — or the perceived lack of one — as the real issue.
This isn't new territory for Peacock, either. Variety notes it's the fourth price hike in four years now, with the last one landing back in July 2025. Rewind two years and Premium was sitting at $7.99. It's crept up almost $5 since then.
There's a wrinkle worth mentioning, though. Peacock just posted its first profitable quarter ever — Hollywood Reporter had that number, along with 48 million paid subscribers by the end of Q2, up 2 million from the previous quarter. Makes sense, timing-wise. Once a streamer stops chasing growth and starts chasing profit, price hikes tend to follow pretty quickly.
And Peacock's far from alone in doing this. Netflix, Disney+, Max, Apple TV+ — they've all gone through the same motions over the past couple years. None of them lost subscribers the way people expected. Whether Peacock gets the same pass is less certain, given how thin its original lineup looks next to the competition.
Bottom line: if you're locked into an annual plan or a promo deal, you're fine for now. Everyone else should just expect a slightly bigger charge next billing cycle.